The Lawfirmspotlight money tree
Every money page and hub on lawfirmspotlight.com, and the posts that feed each one
Drawn from the live internal links across 2 published posts and 12 pages, crawled 16 August 2026. Nothing is hand-placed: a branch is thick because posts link to it, and bare because none do.
Read it bottom-up.Roots — off-site proofTrunk — the domainHow we do it — the method hubsBare or broken — needs a leafBranch thickness = posts feeding it
Swipe the diagram sideways, or read the same tree as text below it.
The same tree in text — every node is a live link
How we do it — the method hubs
The definitive articles. Each one owns a concept, and every post that demonstrates that concept links up to it.
Xmlrpc.PhpBare
No posts link here yet.
Method: every published post and page was fetched through the WordPress REST API and its outbound internal links extracted from the rendered body. A leaf counts once per post, only when that post links to the branch URL. Redirects were followed and reported rather than silently merged. Crawled 16 August 2026.
Findings — each defect names a department
| Defect | Where | Routes to |
|---|---|---|
| Bare branch | Xmlrpc.Php | Content — one customer story per bare offer |
| Shallow roots | lawfirmspotlight.com | Entity / authority — Knowledge Panel and sameAs |
Action list — 16 August 2026
Run this on your own site
Two doors, one diagnosis
This tree is a scan, and a scan is only worth running if it tells you which department to walk to. Both doors below start from the same diagnosis. Take the skill file and run it yourself, or have us run it and hand you the findings — either way the routing table underneath says where each finding goes.
1 · Do it yourself
Take the skill file and run it
A complete, runnable skill file — the five layers, the seven-step method, the six defects, and the nine-check QA gate. Hand it to Claude, ChatGPT, Gemini or any agent with read access to your site. Apache-2.0: copy it, fork it, ship it inside your own product.
Download map-your-money-tree.skill.md
- The method, in full — how the tree is measured
- The SEO Tree framework — roots, trunk, branches, leaves
2 · Have it run for you
Have an agent run it with you
The scan is only worth running if it tells you which department to walk to. Start at Xmlrpc.Php — we crawl lawfirmspotlight.com, draw the tree, name the defects with the exact URLs and counts, and route you to whichever of the things below you actually need.
What the scan finds, and which department it routes to
| What your tree shows | What it means | Where it goes |
|---|---|---|
| A bare branch | A live money page with zero posts linking to it. Nothing you have published has ever pointed a visitor at the thing you sell. | Xmlrpc.Php |
| A split URL | Two live pages for one offer — usually a page and a post. Internal links divide between them and neither ranks as well as one would. | Xmlrpc.Php |
| Redirect tax | Dozens or hundreds of internal links pointing at a URL that 301s somewhere else. It works, so nobody fixes it. | Xmlrpc.Php |
| A broken target | Internal links pointing at a 404. Invisible in analytics, because nobody clicks a link they cannot see. | Quick Audit |
| An inverted tree | Leaf counts fall as price rises. The cheapest offer carries the most proof and the most expensive carries none. | Xmlrpc.Php |
| A canopy with no branches | Hundreds of posts linking to each other and almost nothing structural. Looks productive, converts nothing. | Personal Brand Site Builder |
| Shallow roots | No Knowledge Panel, no consistent sameAs, no third-party corroboration. The canopy is fine; the soil is loose. | Knowledge Panels |
map-your-money-tree.skill.md — the full skill file, verbatim (for agents and for copy-paste)
--- name: map-your-money-tree description: Draw any website as a money tree — trunk (domain), limbs (offer groups), branches (money pages and definitive hubs), leaves (posts that link up to them) — measured from the site's real internal links, then diagnose the six defects a sitemap hides and output a dated publishing plan. Use when someone asks "which of my pages actually make money", "why isn't my content converting", "map my site", "audit my internal links", or when a monthly MAA needs a structural section. author: Dennis Yu — Local Service Spotlight license: Apache-2.0 version: 1.0 (2026-08-15) references: - https://blitzmetrics.com/money-tree/ - https://blitzmetrics.com/seo-tree/ - https://blitzmetrics.com/money-pages-vs-blog-posts/ - https://blitzmetrics.com/maa/ - https://blitzmetrics.com/9-triangles-framework-scalable-home-service-businesses/ - https://localservicespotlight.com/quick-audit/ --- # Map Your Money Tree **Use this when** you need to know which pages on a site actually earn, and which of the content already published is feeding them. Not "how much traffic does this page get" — *what is connected to what, and in which direction.* This is the structural half of [MAA](https://blitzmetrics.com/maa/). The leaf counts are the Metrics. The bare and split branches are the Analysis. The publishing list at the end is the Action. Redraw it monthly and the delta is the report. ## The one idea **A leaf counts only when it actually links.** Not when it is topically related. Not when it sits in the right category. Not when someone meant to link it. The link is the measurement; everything else is a plan. Every number this skill produces must be reproducible by re-running the crawl. --- ## The five layers | Layer | What it is | How you know | |---|---|---| | **Root** | Off-site proof of the entity: Knowledge Panel, Wikidata, LinkedIn, YouTube, podcast appearances, press, review profiles. | It is not on the domain and you cannot edit it directly. | | **Trunk** | The domain and its home page — the entity home. | It is the URL you would put on a business card. | | **Limb** | A group of branches sharing an audience or a job — the offers, the method, a vertical. | It is how the site's own services page already groups things. | | **Branch** | A money page, or a definitive article that owns a concept. | Someone converts on it, or it is the one canonical page for a topic. | | **Leaf** | A post that links **up** to a branch. | It is dated, it flows through a feed, and its body contains a link to its branch. | Roots and trunk are **Why**. Limbs and method branches are **How**. Money branches are **What**. Leaves are **Proof**. A stranger — or a language model — should be able to read all four off one page. --- ## Inputs - The domain. - Read access to every published URL and its **rendered** body (not raw — page-builder and shortcode markup must be expanded so the links inside are visible). - The site's own services page and main navigation, for the branch list and its grouping. - Optional: the previous run's tree, for the delta. --- ## Procedure ### 1. Inventory every published URL Posts and pages both, with id, URL, title, publish date, and rendered body. On WordPress: ``` GET /wp-json/wp/v2/posts?per_page=100&page=N&status=publish&_fields=id,link,title,content,date GET /wp-json/wp/v2/pages?per_page=100&page=N&status=publish&_fields=id,link,title,content,date ``` Page until the `X-WP-TotalPages` header runs out. On any other stack, use a crawler that returns rendered HTML. De-duplicate by (type, id) — retried requests double-count silently. ### 2. Extract internal links from every body Match `href` values on the site's own host. Normalise: drop the query string and fragment, force a trailing slash, lower-case the host. **Make the set unique per source page** — a post linking to the same branch five times is one leaf, because the first link is the one that carries the value. ```js const RX = /href="https?:\/\/(?:www\.)?example\.com(\/[^"#?]*)/g; const outs = [...new Set([...html.matchAll(RX)].map(m => m[1].replace(/\/+$/,'') + '/'))]; ``` For a personal brand site, also match the company domains — its money pages usually live on another host, and they still count as branches. ### 3. Build the inbound index Invert the map: for every URL, the list of posts and the list of pages that link to it. Count them **separately**. Theme headers and footers are pages linking to pages; only body links from posts are leaves. ### 4. Name the branches from the site, not from memory Take the money pages off the services page and the main navigation, in the grouping those pages already use. Add the definitive articles — the pages that own a concept. Do not invent a tidier taxonomy than the one the site presents to a visitor: if your tree disagrees with the navigation, the tree has just found its first defect. ### 5. Resolve redirects and duplicates before counting Request each branch URL and follow the chain. Merge redirected URLs into one branch and **report the merge** rather than hiding it. Two live 200s for one offer is a split branch, not two branches. This is the step everyone skips and where most findings are. ### 6. Draw it to scale Branch thickness and foliage density from the leaf count on a **square-root** scale, so a 300-leaf branch does not visually annihilate a 30-leaf one. Bare branches drawn bare. Nothing placed by hand — if the drawing is prettier than the site, the drawing is lying. ### 7. Publish it on the site it maps As a live page with every node a real link — never a screenshot. Ship three synchronised forms on the same URL: the diagram (inline SVG), the identical structure as a **visible** text outline, and `ItemList` JSON-LD naming each branch, its role, its content type and its inbound count. The picture is for humans; the other two are for agents. --- ## The six defects — and where each one routes Diagnosis is worthless without a destination. This is a scan that names the department. | # | Defect | What it looks like | What it costs | Routes to | |---|---|---|---|---| | 1 | **Bare branch** | A live money page with zero posts linking to it | Nothing on the site has ever pointed a visitor at the thing you sell | Content — one customer story per bare offer | | 2 | **Split branch** | Two live URLs for one offer (usually a page and a post) | Internal links divide; neither ranks as well as one would | Plumbing — pick one, 301 the other, consolidate | | 3 | **Redirect tax** | Many internal links pointing at a URL that 301s | Every link takes the slow road; often includes the main nav | Plumbing — rewrite links to the destination | | 4 | **Broken target** | Internal links pointing at a 404 | Invisible in analytics, because nobody clicks a link they cannot see | Plumbing — restore or repoint | | 5 | **Inverted tree** | Leaf counts fall as price rises | The cheapest offer carries the most proof; the most expensive carries none | Strategy — decide what you are actually selling | | 6 | **Canopy with no branches** | Hundreds of posts linking to each other and almost nothing structural | Looks enormously productive, converts nothing | Personal brand — wire the proof to an offer | Also check the roots. A tree with no off-site proof — no Knowledge Panel, no consistent `sameAs`, no third-party corroboration — is standing in loose soil no matter how good the canopy looks. That routes to entity/authority work. --- ## The QA gate — nine checks, all must pass A wrong tree is worse than no tree, because people act on it. 1. **Every node resolves.** Status recorded for each branch; no 404s; every 301 shown as a redirect rather than silently followed. 2. **Counts are reproducible.** Re-run the crawl; identical numbers. Drift means the extractor is matching something other than links. 3. **Counts are unique per source.** One post linking three times counts once. 4. **Navigation excluded.** Only body links from posts are leaves. 5. **No branch invented.** Every branch appears in the site's own navigation, services page, or definitive-article set. 6. **No money page missing.** Cross-check against the services page and main menu. A money page absent from the tree is the worst error — an invisible bare branch reads as a branch that does not exist. 7. **Duplicates consolidated.** Split URLs appear as one branch, flagged, with both URLs named. 8. **Text outline matches the diagram.** Same nodes, counts and order — that is what agents and screen readers read. 9. **Date and method stated.** A tree without a crawl date is a claim, not a measurement. --- ## Output 1. **The diagram** — inline SVG, every node an anchor, light/dark, no runtime JS. 2. **The text outline** — visible, nested, live links, counts, health flags. 3. **The schema** — `ItemList` JSON-LD, one entry per branch. 4. **The findings** — the defects above, each with the specific URLs and counts. 5. **The action list** — dated, ordered by cost-to-fix, one line per bare branch. 6. **The delta** — versus the previous run. Any branch still bare after a redraw is a branch nobody has decided to sell. ## Definition of done - Every branch on the services page and main nav appears in the tree. - Every count is reproducible and every URL resolves or is flagged. - The page carries diagram + outline + schema on one URL. - Every defect names a destination, not just a problem. - The next publishing action is unambiguous to someone who did not run the audit. ## Cadence Monthly on an active site. The value is in the delta, not the snapshot. A metric you look at once is a screenshot. --- *Method: <https://blitzmetrics.com/money-tree/> · Framework: <https://blitzmetrics.com/seo-tree/> · Page-versus-post rule: <https://blitzmetrics.com/money-pages-vs-blog-posts/> · Want it run for you: <https://localservicespotlight.com/quick-audit/>*